Soda companies have been racing against the clock to keep consumers drinking their brands despite information linking sugary drinks to obesity and diabetes. According to Adage, PepsiCo and Coca-Cola have both been trying to trying to concoct the "cola of the future," essentially sodas that taste like their signature drinks without extra sugar and calories.
PepsiCo's latest project is a scientific-sounding ingredient called "S617," which is a "taste modifier" that tricks taste buds into tasting more sugar than actually exists in the drink. If the idea works and the FDA approves the innovative additive, Pepsi would able to put less sugar and high-fructose corn syrup in non-diet beverages without compromising on flavor.
Coca-Cola is going a different route. The company is working on drink formulas using parts of the sugary-tasting, calorie-free stevia plant. Coca-Cola Life, a stevia-based cola, was released in Argentina this year and the company is currently working on Sprite and Fanta versions for U.S. markets.
Which idea do you like better, PepsiCo's "S617" or plant-based sweeteners? Do you think these lower-calorie beverages will eventually replace the regular sodas we drink now?
Search for the perfect recipe from our homepage
Find out the latest food news
Get a recipe book to save your favorite dishes
Sign up for our free newsletters
Check us out on Facebook, Pinterest, and Twitter